Our Message

The residents and businesses of Wine Country (Sonoma, Napa, Mendocino and Lake Counties) are strong and united in our determination to rise up from the devastating fires. 

Wine country is home to so many whose livelihood relies on the commerce of the wine, food and travel industry—we acknowledge the power and source of our tragedy and proclaim our hopeful determination to rebound. We refuse to be stigmatized by this event and we broadcast to the world that we want you to visit and support our recovery! We are up and running and welcome your business with open arms! 

These posters are our ‘Flag of Unity’ and we ask you wave them proudly!

Our Purpose

To publish and distribute posters that represent our common and optimistic mission: to rise from the ashes and rebuild our precious and vital communities.